With the majority of mobile growth set to come from emerging markets, PreTUPS enables operators to profitably capture a major new segment of low-income subscribers eager to use mobile communications but requiring low denomination top-ups.

With non-PIN based top-up available in real-time, subscribers have a quick and easy way to ensure their accounts are in balance, with a range of methods available for initiating a top-up:  SMS, Web, USSD, IVR, and STK.

PreTUPS ATOPUP dramatically simplifies channel management for operators, providing a holistic view of the complete channel hierarchy, facilitating management of the distribution chain, channel-related taxes and commissions.

Opens Up New Market

By dramatically reducing distribution costs, PreTUPS opens up a significant new market segment - low income or BOP (base of pyramid) subscribers

Enhances Profitability

The reduction in the cost of physical voucher production and distribution, as well as channel management, improves bottom-line performance

Top-Up Flexibility

Subscribers can use direct or indirect ways to top-up their account, providing greater flexibility and satisfaction

Increased Operational Efficiency

By providing a complete view of the channel hierarchy and simplifying channel management, PreTUPS ATOPUP significantly enhances operational efficiency