Creating Revenues from Missed Calls

With subscribers missing calls for a variety of reasons - network coverage, out of reach situations, or a switched off phone, a solution ensuring a subscriber knows who has called and when can have a major impact on revenue generation.

Bharti Telesoft’s Missed Call Alert (MCA) is an extended communication tool for unavailable subscribers, sending information on any missed call to the subscriber, and significantly improving the likelihood of a return call.

Operational Efficiency

MCA minimizes use of network resource by combining missed call information from multiple calls into a single SMS, and with a single MCA able to serve multiple MSCs improves operational efficiency.

Promotional Opportunity

Operators can seamlessly integrate value added promotional messages with missed call notifications, raising awareness of new services and enhancing revenue streams.

Ease of Use

Subscribers receive missed call information in an SMS and can read messages in a random order, enabling prioritization of missed calls.