As mobile usage expands to emerging markets, an increasing segment of subscribers may not be literate, or may speak a language not currently supported by available handsets. In developed markets, where populations are aging, subscribers may be more comfortable communicating by voice.
By enabling subscribers to send voice messages in the same way an SMS is sent, Voice SMS provides the benefits of text messaging, whilst delivering the advantages of voice.
Captures New Segments
Complements existing SMS services by reaching out to new segments, including the text averse, subscribers deterred by language and literacy barriers, and subscribers who simply prefer voice communication
No Additional Investment
Voice SMS can be deployed on existing infrastructure as it requires no additional investment – improving return on investment
Adds the Personal Touch
Voice messages can convey greater emotion than text messages, making Voice SMS a more personal way of communicating
Message Prioritization
Voice SMS allows the recipient to view and scroll through the list of message senders, deciding which message to listen to first, and saving time in accessing priority messages
