Brightening the Caller Experience

Bharti Telesoft’s Color Ring Back Tone (CRBT), which replaces the traditional ‘dring dring’ with a personally chosen tune, serves over 12 million subscribers worldwide, and has dramatically improved the revenue streams of many leading operators across the globe.

CRBT works on the premise that with interesting tunes to listen to, callers are happy to wait for the called party to answer the phone, meaning enhanced call completion. To entertain their callers, subscribers enthusiastically select appropriate tunes, changing these on a regular basis, which translates into increased customer satisfaction and revenues for the operator.

Enhanced, Sustainable Revenue Stream

CRBT is constantly evolving to offer new content and new ways to share content, creating a sustainable revenue stream for operators and customer delight for subscribers

Personalization creates Loyalty

By offering great capacity to personalize ring back tones, CRBT taps into user creativity and generates subscriber stickiness by projecting the user’s individuality

Available to All

Handset and SIM independent, CRBT is available to all subscribers, whether prepaid, postpaid, fixed or wireless