With growing demand for a wealth of infotainment services, mobile operators need to source and deliver a diverse range of content to subscribers using a variety of handset devices. A proven solution, handling 6 billion messages last year, Bharti Telesoft’s Bulk Messaging Gateway (BMG) enables operators to manage push-based services handling multiple forms of content from multiple content providers.
BMG moves beyond delivery of traditional vanilla-SMS to incorporate WAP and MMS messaging, and content ranging from ringtones to images, and from video to games – handling both P2P and A2P messaging requirements.
Creates additional revenue streams
By moving up the value chain from simple SMS and P2P messaging to multimedia and A2P messaging, BMG opens up new revenue channels
Service Differentiation
Enterprise customers can target specific customer groups with a variety of simple and rich messages, enforcing the power of their promotional communications
Enhanced operational efficiency
By simplifying the interaction between content providers and operators, operational efficiency is enhanced, improving the service experience and reducing costs
