Stimulating Service Discovery and Subscriber Self-Care

Compelling applications and clever services drive subscribers to try out, and sign up for new VAS.  USSD is a compelling medium for introducing users to a wealth of new services, simply and cost effectively.

Service Discovery

An on-device services portal connects subscribers to an extensive catalog of mobile services quickly and easily, significantly enhancing the subscriber’s engagement with the service brand.  As service access is device and SIM independent, the complete GSM subscriber base forms a readily available, immediately addressable market.

Self-Care

Subscribers like to be in control of their mobile usage, and with self-care applications, they can check their balance and perform a range of account-related tasks, often dramatically reducing IVR expenditure.

Mobile Marketing

By inserting their own, or third party promotions into unused text space, operators can deliver context sensitive promotional messages, surveys, or competitions, ensuring a higher ‘hit’ and ‘conversion’ rate.